Matt
Wilkinson
Product and design leader based in Cape Town, South Africa.
My experience spans startup to enterprise, with a versatile background across e‑commerce, financial services, a talent marketplace and fintech.
I've spent the last 10+ years helping cross-functional teams shape meaningful, human-centred products.
I've always believed design's real value is in understanding the problem deeply and solving it well. Laying out screens for someone else to build is the last 10%, but it has always eaten more than its share of the time.
AI is changing that. My focus now is helping teams use it to free up time for what counts. I'm learning to build with AI, hands-on. Understanding the stack, not vibe-coding around it, changes how I lead design teams working with these tools.
Building has brought back something I'd lost somewhere in the shift from maker to manager. The act of making, for its own sake, has re-energised me. And now I'm not limited to what I could previously only imagine.
Companies I've worked with
