Experience
My experience spans eight roles over 20+ years. A short note on what I did in each, and what I learned along the way.
Recent experience
-
2025 to present
Family-run side hustle. We're a retail brand from Cape Town. Designs by our kids, worn by everyone.
-
2024 to present
I co-lead the tribe alongside product and engineering, shaping what we build across our POS software and hardware. I manage a team of designers, contribute to design strategy, and keep the bar high on customer value and craft.
-
2019 to 2024
Grew from Product Designer to Head of Product Design across five years at a B2B hiring marketplace. Built and led the design function, hired designers, coached them into stronger operators, and set the standards for craft and impact across the marketplace product.
-
2016 to 2019
Led a team of designers and frontend developers building a new online banking experience for one of South Africa's largest banks. Launched September 2019. Also ran the Cape Town chapter of the graduate programme and mentored several grads.
Earlier experience
-
2014 to 2016
Two roles across two and a half years at South Africa's largest e-commerce business. Started as Head of Design, then made a deliberate move back into an IC role. A reset that reshaped how I think about design leadership and craft.
-
2010 to 2014
First taste of hyper-growth: 50 people in one office to 300 across five when the agency scaled and eventually became Mirum. Worked on Capitec, Woolworths, Distell, and Unilever.
-
2008 to 2010
An owner-led boutique digital agency in Cape Town. A transition role coming back from a year out and a place to get back into the craft and figure out what I wanted next.
-
2007 to 2008
A season working and snowboarding in Vail, Colorado, followed by several months travelling through Utah, California, London, Amsterdam, and Copenhagen.
-
2004 to 2007
First exposure to physical product design. Worked with industrial designers and manufacturing partners on a water sports brand, choosing colours and materials, applying branding, and seeing product go from concept to production.
-
2002 to 2004
First job, started in the final months of my design diploma. A craft-focused, digital-first agency working across a wide mix of clients. I learned more about software and design tools in those first few months than in two years of study.
Education
-
2001 to 2002
-
1998 to 2000